Few hours back i was watching a news bulletin with my family where news caster says will be right back after a short commercial break, my mind reminds me the rally of dance , singing and vulgarity in their short break making me immediately feel to switch the channel because i was not in mood to stay tuned that channel where i saw a cultural show.
Advertising we all know is a way of communication to encourage their consumers to buy a product but i fail to understand that how a tea milk product can be sold with dancing and singing with overweight lahenga's, ? a number of examples are there including pakola tea milk, tarang, good milk from where i can learn dancing steps and what about the product ? i have never ever seen clearly.
Biscuits ads where we see lot of peoples are dancing and singing not behind the scenes having/ eating biscuits and love to do dancing while eating biscuits ? i have never ever seen people do this.
Mobile phones ads where ladies were dancing while talking on phones :o these are Pakistani commercials ? are these commercials presenting our culture , norms and values ? or is this a demand of brand so that consumers can buy ?
Is singing and dancing necessarily in commercials? or it means to grip on people to make them go and buy brands ?
TV ads is a source of communication and entertainment but it does not mean to sell dancing , singing and nudity a lot of ads made by agencies only for public demand. all we can see veet ads and all hair removing ads, tarang and biscuits ads tea ads are on airing on TV channels day and night even in the news bulletin :s.
i know music can fulfil the advertisements but choreographed singing and dancing to sell a product is sounds so awkward we have seen in past decades where products sold without any nudity and dancing.
These ads should be ban in pakistan because as an islamic nation it does not suits us to sell product through this we can easily says that indian culture is dominating on our societies and peoples love to watch it because they idealized indian dramas.
good topic..and nicely written
ReplyDeletethank you maryam :)
ReplyDeletegood selection asma....
ReplyDeletethnkz buddy
ReplyDeleteExactly my point..
ReplyDeleteIdk who makes these kind of silly ads